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Why Kamala Harris Couldn’t Convince an Anti Establishment America

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Why Kamala Harris Couldn’t Convince an Anti-Establishment America

November 19, 2024

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This piece originally appeared in The Guardian.

Authenticity is ultimately a way to signal one’s independence. In a year when incumbents are losing elections worldwide, Harris had to not just signal her independence from the incumbent political establishment, but to do so credibly. Instead, Harris doubled down on the Democratic party as the defenders of “institutions” – the very institutions that many voters were clearly fed up with.

Again, this was less the fault of Harris as a person than reflective of the constraints any candidate in her shoes would have faced. As the party of educated knowledge workers, policy elites and public sector unions, the Democratic party simply is the party of institutional incumbents. And how do you run against the establishment when you are the establishment?

Democrats are thus guaranteed to learn all the wrong lessons from this election. They will focus-group economic policies that appeal to the working class and excise wokeness from their political messaging. They will try to engineer their own Joe Rogan and uplift candidates that shoot from the hip. But this will all be a version of treating the symptom rather than the disease. Until the elites in the Democratic party loosen their grip and allow authentic, anti-establishment party factions to arise organically, they will remain the party of control and stasis in a world hungry for change.

The backlash against the establishment is being driven by two longer-term structural trends. The first is the electorate’s political realignment along educational lines. The historic realignment of white, non-college educated voters toward the Republican party won Trump the election in 2016, and brought him to within a hair of re-election in 2020. With this election, the working-class realignment broke through to non-college-educated Black and Hispanics voters as well. As the Republican pollster Patrick Ruffini explained on the Ezra Klein Show, minority voters finally “shed that sense of … racial group solidarity” and “moved toward the party that shared their basic ideological predispositions”.

The second structural trend is simply the growth of the internet and social media. In his book The Revolt of the Public and the Crisis of Authority in the New Millennium, the former CIA media analyst Martin Gurri observed how the tsunami of information unleashed by the internet tends to leave legitimacy crises in its wake, from the Arab spring to Brexit. With social media, corruption has never been more easily exposed, and mass movements never more easily mobilized.

This election was a consequence and accelerant of both these trends. Rather than resist education polarization, the Harris campaign leaned in, targeting Liz Cheney Republicans and college-educated suburban women. Mainstream media, meanwhile, took a backseat to alternative media, Twitter and the podcast circuit.

Gurri argues that the internet-era rewards politicians with a degree of unfiltered authenticity, from Alexandria Ocasio-Cortez’s Instagram Live to Trump’s meandering, marathon speeches. Harris’s authenticity gap, in contrast, was reaffirmed at every turn, from her unwillingness to do interviews, to her stock “as a middle-class kid” non-sequitur in the few interviews she did. Even Harris’s Call Her Daddy podcast appearance was manufactured – literally: the campaign spent six figures building her a bespoke set.

Two weeks have passed, and Kamala Harris’s convincing electoral defeat still has Democrats pointing fingers at who – or what – to blame. If only Biden had dropped out sooner. If only Harris had picked a different running mate. If only she went on Joe Rogan’s podcast. If only, if only, if only.

There is an obvious reason for the lack of consensus. From failing to defend Biden’s record on inflation and immigration to being perceived as too leftwing, Harris’s loss was in some sense wildly overdetermined. And while Democrats were quick to attribute Trump’s victory in 2016 to white racial resentment, that’s a harder story to tell against the backdrop of Republican’s sizable gains among Black, Hispanic, Asian and Native American voters.

Harris was a bad candidate, to be sure. But more than any particular individual, this election was a referendum on America’s incumbent political establishment. Starting with Barack Obama’s victory in 2008, swing voters have repeatedly demonstrated a strong preference for change agents. This trend was only briefly interrupted in the 2020 primary, when the pandemic and chaotic dénouement of Trump’s first term allowed Joe Biden to campaign on a “return to normal”. Voters instead got prolonged school closures, surging inflation and a dramatic expansion of progressive cultural politics, putting change back on the menu.

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